By Peter Petrovski
Doomsayers have long been crowing that print is a dying medium. It is true that newspapers and magazines across the board have recorded their greatest ever decline in circulation and readership in 2009, and this trend is sure to continue. However print is only dead if we consider the product the physical page it is printed on - but the solid, rich content that print publishers produce will always be in demand. Good content is king.
In the early days of the internet, many predicted that it would eventually kill print as it provides convenience, immediacy and arms the consumer with choice that simply could never be achieved with the old paper medium - a medium that has been around since Gutenberg invented the printing press in the Middle Ages.
News media will always exist as there will always be a demand for it. Much like television is being consumed online more and more, news consumption is also moving to new technologies. As people subscribe to twitter and RSS feeds, engage with social media and move over to next-generation smartphone platforms, people will demand more and more content - good content - at the same level of immediacy that online provides.