July 2010
7 posts
Article: Behavioural advertising can be a win-win... →
Derek Powazek - Thoughts on Designing for iPad →
Forrester Research: Location-based social network... →
4 tags
Fairfax - You're doing it wrong →
Fairfax just launched it’s so called iPad app for the SMH - or rather, launch their last ditch attempt to stablise their falling print subscribers. This is an app which has been highly sought after by Aussie consumers leading to the app climbing to the top of the App download charts. So in the current marketplace with apps such as Wired, New Scientist and even The Australian offering true...
Condé Nast Hopes to Wean Itself From Ad Revenue →
4 tags
EOFY - 20 digital media stats, Australian styles →
These stats are confirming the trend of spend moving from offline to online, some of the key stats below -
1. Online Internet Usage in Oz - According to Nielsen, Australians spend an average of 17.6 hours a week online, making up 33 per cent of their total media time.
2. Online retail spend in Australia - eBay-owned payment company PayPal predicts online retail spending to reach $33.8...
4 tags
Day One Apple iAd earnings
Apple’s iAd platform has just recently rolled out onto iDevices, and early reporting numbers have just come in to reveal what we expected - towering engagement rates and whopping eCPM’s.
The above example shows a clickthrough rate of 11.80%, far above industry standard for display advertising of about 0.10%, and still far higher than typical rich media and reskins which is about...
