August 2010
8 posts
Mobile Net Use to Rise
Another sign of the rapid rise of mobile net use occurred this weekend when eMarketer in the US has raised it’s estimate for the number of users accessing the web from mobile devices in 2010. November 2009’s forecast pegged it at 83 million (US only), and this estimate has been raised to 85.5 million.
More interestingly though, is this statistic:
28 percent of the US population now accesses the internet from their mobile devices, compared to just 17 percent in 2008.
By 2014, that percentage is expected to grow to 44 percent, representing 142 million US users.
This is representative of our growing reliance to mobile phones. We couldn’t imagine our day without or phones, we’d be lost without it. Our phones have grown more important to us than computers, on phones we can do most tasks that we can do on our computers but also make calls. They are our GPS devices, our communicators, our gaming consoles. They are both our productivity and procrastination devices.
Source - Brandweek
Do You Still Think Social Media Is A Fad? - Bit Rebels
Social media is here to stay. So many people are still just beginning to understand and see the power of the different platforms and how they can deliver diverse messages to more people. I found a new video that truly illustrates how the internet and social media have been influencing a lot of new technologies, new gadgets, and bringing new ways to converse and interact with consumers.
I think social media is here to stay, but it may look very different in 5 years time. Once social media reaches saturation, we will start to see a consolidation of services into a handful of ‘uber-networks’.
What do you think? Will people tire of these sites and move on or is the trend here to stay?
Source - BitRebels
Mobile users ride the check-in, flock to location-based coupon advertising
By Peter Petrovski
Latest findings reveal that people are becoming more open to receiving advertising on-the-go, with 50% of mobile phone users wanting to receive advertising relevant to where they are – and couponing is the most appealing incentive.
This week’s launch of Facebook Places cements the rising popularity of sharing your location through your mobile, or ‘checking in’ to your current whereabouts. Geo-based services such as Foursquare are rapidly growing with 60,000 users in Sydney alone. New research trends indicate that not only is this concept set to explode but users are also favourably responding to, and even seeking out, advertising and coupons relative to their location.
The Mobile Audience Insights Report conducted by JiWire looks at market trends and audience attitudes regarding location-based services. The data indicates that coupons are the most appealing form of location-based advertising while ‘on-the-go’, amassing 39% of the respondents vote.
“More than 50% of mobile phone users want to receive location-specific advertising”
One of the key insights shows that coupons are second only to maps as a location functionality most sought-after by mobile users – ahead of features such as reviews and status updates. Interestingly, men are more likely to share their location than women, and up to 49% of all mobile users are more likely to engage with mobile ads that are relevant to their current location than those that aren’t.
Seven launches new digital channel 7mate – aimed at men →
mumbrella.com.au
Seven is the first Australian commercial broadcaster to move to three channels with the annoucement of it’s new digital channel 7mate. It’s aimed at men and will launch alongside the AFL grand final.
It’s an interesting move by Seven, where it’s second channel 7Two is less successful than Channel 9’s Go!. They’re going for a younger skew with 7mate to try and win back some of that audience, with programming that includes Family Guy, How I Met You Mother, Jersey Shore and Scrubs.
Source: Mumbrella
Facebook Partnering with Foursquare and Gowalla for Places →
techcrunch.com
Facebook just launched it’s location-services product ‘Places’ - and instead of wiping out smaller services such as Foursquare and Gowalla they are partnering with them. Facebook are also opening up the API for the check-in service to allow other third party developers to utilise the feature.
One interesting thing Facebook brought up is the ability to quickly tag venues you find to save for later. This is expected to launch soon as a new feature.
Places will launch tonight, along with a new Facebook iPhone app.
» Read more at Techcrunch
iAd “Most Progressive Thing Seen to Date” in Digital Advertising →
feedproxy.google.com
Nissan reports that consumers stay on their iAd for an average of 90 seconds — ten times longer than user’s spent looking at their online ads.
