Lynx is promoting an awareness of rugby union rules in Australia and New Zealand with Rules to Rugby, featuring the Lynx Minxes dressed in yellow (Australia) and black (New Zealand).
“The Rules to Rugby” campaign was developed at Soap Creative, Sydney, by creative director Bradley Eldridge, copywriter Michael Hughes, and account director Josh Hunt.
Apple’s next iPhone will support new, expansive software features that turn the smartphone into a virtual personal assistant, Mark Gurman at 9 to 5 Mac reports.
We’ve heard of many of these features in dribs and drabs, but the 9 to 5 Mac post, which seems to come from a source who played with the new iPhone, lays it all out pretty clearly, and it sounds really exciting.
Apple will use voice-commands to make the phone even easier to use. However this feature will only work with the new iPhone because old versions of the phone will not be powerful enough to support it.
For example, one can say make appointment with Mark Gurman for 7:30 PM and Assistant will create the appointment in the user’s calendar. On noting events, Assistant also allows users to set reminders for the iOS 5 Reminders application. For example, a user could say “remind me to buy milk when I arrive at the market.” Another example would be integration with the iOS Maps application. A user could ask: “how do I get to Staples Center?” and Assistant will use the user’s current location via GPS and provide directions.
Another interesting Assistant feature is the ability to create and send an SMS or iMessage with just your voice. For example, you can say “send a text to Mark saying I’ll be running late to lunch!” – and it will send. This is a super compelling feature for people who cannot physically or safely take the time to type out a text message. Users can also choose to have Assistant read back unsent text messages to ensure the system interpreted the speech correctly. If the text is written correctly, the user simply says “yes;” if not the user says “no” and Assistant will ask the user to speak again.
Singapore is one of the wealthiest countries in the world owing to a government that is hyper-friendly towards business yet very strict on corruption.
The country boasts an astounding $70,000 GDP per capita rate and has been minting millionaires by the truckload despite the global economic turbulence of the last decade.
Singapore’s national GDP in 2016 is projected at $318 billion…and Apple is worth even more.
