Peter Petrovski

Jul 31

This month’s Wired cover is pretty spectacular, and it looks like it could be a great issue too.

This month’s Wired cover is pretty spectacular, and it looks like it could be a great issue too.

Jul 30


Jul 16

Apple + IBM -

Apple and IBM today announced a partnership to help the companies deploy business-specific apps and devices to corporate business.

How times have changed since Apple’s famous 1984 ad when the company famously called out IBM for becoming Big Brother. Ofcourse since then, IBM have moved away from the consumer tech business almost completely and are now solely focused on corporate solutions.

This also puts the final nail in the coffin for Blackberry, just in case there was someone that thought they still had any chance to regain marketshare.

Jul 14

Help me make an app, to help people manage anxiety

I don’t normally make requests like this on my blog, but of late I have been working on ideas for an app to help people relieve themselves of negative thinking and anxiety. I have attached a PDF of a basic tree diagram of a potential user flow based on proven cognitive behavioural therapy and mindfulness techniques. 


Download a PDF of the proposed user journey based on the ABC model.

While there are some great meditation apps in the App Store, I have not found a suitable app that can help with cognitive behaviour therapy focusing on the ABC technique. Some of the apps I found look like they were designed in a spreadsheet in 1998. 

I have decided to initially focus on an iOS mobile app as opposed to a web, Android or desktop experience due to accessibility and potential marketing reasons, and it’s the platform I am personally most comfortable working in. 

I believe we can make a more engaging experience to help every day people in managing their anxiety.

Eventually I would like to sell this app in the App Store with all proceeds going to groups such as Beyondblue and the Black Dog Institute.

Before putting this out there on Kickstarter I need a designer and iOS app developer to help me prototype this concept. If this is a topic that speaks to you, or you’ve had friends or relatives suffer from anxiety, depression, addiction and other self-defeating behaviour, then you may want to get involved.

If you are not a designer or developer but want to get involved in some way, please get in touch too. 

Spreading the word and sharing this to friends on social media would be really appreciated. Feel free to reblog if you’re on Tumblr!

Get in touch with me on email:

Or Twitter: @ppetrovski

Jul 10

Digital Kids: The online behaviour of a new generation of digital natives -

This chart says it all.

Be sure to read the rest of the interesting report by HugeInc. The make some interesting observations particularly around content discovery and how children perceive e-commerce experiences.

Jun 27

Belkin Qode Ultimate Keyboard Case for iPad Air Review


The iPad is a breakthrough device with an incredible app ecosystem, though I miss the productivity that can be achieved with a hardware keyboard. Enter third party accessory makers to fill the gap, and there are a tonne of them out there that attempt to do just that.

Making an iPad keyboard case is an exercise in compromise. They keyboard needs to be comfortable enough to type on within the smaller landscape width of the iPad. It needs to be protective, but not bulky. It needs to sit comfortably on your lap or desk, but also make it easy enough to adjust back into ‘tablet’ mode. I am yet to find a keyboard case that strikes this delicate balance between functionality and design.

Belkin have updated their original QODE Ultimate Keyboard Case with a new one designed for the iPad Air. Can this second attempt beat out the other brands in making a keyboard case that truly enhances iPad productivity and ticks all the right boxes?

Read More

Jun 26

Material Design Specification -

Google’s new Material Design guidelines introduced at this year’s I/O are extremely well considered and presented. This is a big step forward for Android, and hopefully inspires widespread adoption across third party apps.

This is the first time Google has really developed a ground-up framework for design across Android products. Prior to this, Android has been a mess of different design concepts meshed with maintaining legacy interface ideas. We can finally see the fruits of labour that Matias Duarte has been injecting into Android over the past two years, it’s all coming together in this Android L release.

Particularly impressive are the fluid transition animations between screens. I’m looking forward to seeing this in action on a device.

Jun 25

App Store “Optimization” -

App Store Optimization: The act of fiddling with two arbitrary strings of text in order to rank higher in searches in the Apple App Store.

Dark Sky played around with their app name and the keywords field to improve their app’s discoverability in search.

Changing our title from the nice and simple “Dark Sky” to the ungainly “Dark Sky - Weather Radar, Hyperlocal Forecasts, and Storm Alerts” had a big effect. Look at those juicy keywords!

When they complicated their app name and pumped up their keywords field, the referrals from the App Store search shot up considerably. Regardless, they’ve had a lot of success in the App Store even before engaging in the above ‘optimization’ to game their search ranking.

This shows that Apple still has a lot of work to do to improve app discoverability within the App Store. Improving your app, top 10 lists, blog posts and reviews don’t matter, if you can game the keywords field you can get results.

This is broken and Apple should take App Store search more seriously. It’s been 5 years without any major changes.