72% of marketers have a social media strategy
The time for one-off social media experiments is over. Social activities have become a inherent part of the marketing mix. In the next five years companies plan to devote 17.7% of their marketing budget to social media and 72% claim they have a long-term social strategy. (via eMarketer) (Photo: Ben Dodson)
Social media is now a permanent and important part of the media plan.
