A survey by Ovum market research firm looked at how the changing mobile device market has altered South East Asian developers’ preferences for selecting which platforms to develop for.
Delimiter has an interesting spin which claims that Android is now the preferred mobile development platform:
Google’s Android operating system has replaced Apple’s iOS in terms of importance to developers in the Asia-Pacific region in the last 12 months, according to a new survey by independent technology analysts Ovum. However, both still form the core of developer support and almost all developers support both platforms.
Questioning the results of the survey, here is another interesting out-take from Delimiter:
The survey also reveals that there is increasing interest from developers in Blackberry OS and Microsoft’s Windows phone.
Really, South East Asian developers have increasing interest in the Blackberry OS? I wonder where those developers have been in the last 18 months.
Not to mention Windows Phone, while a promising platform, has failed to gain any ground on Android or iOS.
Adam Leach of Ovum has a strange perception of the Windows Phone platform:
The growing momentum behind Windows Phone indicates that Microsoft has managed to convince developers that its platform is worthy of investment. However, its main challenge now is to persuade consumers.
While Adam says Windows Phone has ‘growing momentum’, the challenge now is to ‘persuade consumers’. Surely, to grow momentum is to gain paying customers?
That’s like Cadbury saying “we have managed to gain momentum, the supermarkets of the world are stocking our chocolate, even though we haven’t sold any - that’s our next challenge”.
The accurate conclusion from this report is the story of tides rising lifts all boats. The mobile market is booming while desktop continues to fall. While there is increasing interest in Android development, so too for all mobile platforms. iOS has had the most interest to date, so it’s no surprise the fast-growing Android platform has started to turn the heads of developers.
Developers have neglected Android, because not every developer needs the most ‘eyeballs’. Some developers want to make money, and iOS is still the best platform to do that.
As a developer, if your business model uses advertising and requires your app to have high reach and traction, then you’d be a fool to skip Android. However if you want to make money from paid apps, then sticking to iOS may not be a bad idea to focus your time and money.