The HTC One looks like a great phone. Most interesting, however, is that it signals yet another move by a hardware player into the content services game.
Microsoft is providing content through their Bing apps in Windows 8. Samsung has many exclusive deals to provide apps and services across it’s devices*. Now HTC has partnered with publishers to provide content right to the home screen of their devices.
The message is that it’s not enough for hardware makers to provide good hardware. They need to differentiate and provide end-to-end hardware, services and content experiences.
Interestingly, while Apple is the most obvious example of an integrated experience, they don’t provide content in this way to the user.
*Disclosure: Yahoo!7 has exclusivity deals in place with Samsung.