Peter Petrovski

media

Showing 68 posts tagged media

Tablets (read- iPad) are Prime-Time devices

One of the questions since the tablet (iPad) boom started, is how are consumers using these devices? When are they using their iPad?

This graph from Paid Content shows that tablet usage peaks in prime time, from 6pm to midnight. While mobile usage peaks around consumer commutes and computer usage is high during work hours, the lean back experience of tablet peaks during TV-watching hours.

There is a big opportunity here for advertisers to disrupt or complement their prime-time TV experience.

Zite, the iPad’s Smartest Magazine Yet →

The app’s secret sauce is this: It learns from your everyday reading. It’s constantly watching what kind of stories you click on, how long those stories are, how long you’re reading them for — and just as importantly, the stories you don’t click on (it’ll give you less of those). Just as Netflix and Amazon bring you movies and products that users similar to you liked, Zite is doing constant behind-the-scenes comparisons between readers, both inside the app and on the web in general.

I’ve had it on my iPad for a couple of days now, and it works really well. However the big caveat is that you need to either be active on Twitter or have a Google Reader account, if you don’t have either of those then stick to Flipboard.

Chart of the day: The death of the music industry

Here is a stunning visualization of the collapse of the music industry from Bain. As you can see, the growth of digital sales is not doing enough to offset the death of the CD.

Source: Business Insider

Will New York City’s ‘Pouring On The Pounds’ Campaign Work? [Video]

What do you think of New York City Health Department’s “Are you pouring on the pounds?” campaign? Do you think it will work?

The idea is to encourage New York City inhabitants to stop drinking so many sugary drinks throughout the day, every day. Posters are up around the city, including inside subway cars.

The ads attempt to make us think about how much sugar we drink a day, pointing out that just a few sugary drinks a day can add up to a LOT of sugar – nearly a hundred packets in fact.

Drinking that much sugar can of course have serious health consequences. New York City has a high rate of heart disease and type 2 diabetes.

The embedded video is one of the ads from the campaign. Do you think these hard hitting ads will work? Does it put you off drinking sugary drinks?

Via 9Billion

High-res

msg:

Morgan Spurlock was inspired by Sao Paulo’s no ad culture and wanted to see what it would look like if Times Square had no ads.

The Barbarian Group + Aviary wanted to make Morgan’s dream a reality and launched

NoAdNY.com

More Details on Aviary Blog: TechCrunch : Mashable

Hybrid Theory - The future of Marketing

Brian Solis

The Alimeter Group has rocked the online advertising industry by publishing a report stating that more and more money is moving from the traditional media agenciestoward small ‘boutique’ agencies focusing on social media.

While it’s true that social media is underestimated in traditional media strategy, it should not be classified as a seperate field as it is an extension of existing media trying to capture the attention of the same people. Social media should be recognised as part of the overall media strategy in order to reach and engage consumers, as discussed by Brian Solis, new media thought leader. Click to read more.

Who is the CES buzz master? | LA Times

When it comes to CES and technology, there’s always buzz about what’s coming out, and people are always interested to follow the news.

Webtrends has been gauging which companies are trending the most during CES, to discover which brands are resonating with people in realtime.

“We really wanted to understand the conversation around CES,” said Marko Z. Muellner, director of marketing.

Often the stories that get the most air and ink come from the tastemakers — and are much the same, said Peter Yared, vice president of apps at Webtrends. “The beauty of the social measurement tool is that it’s just data.” - LA Times

Interestingly, Apple is the highest trending company even though they don’t have a presence at CES. It just goes to show how much of an influence they have on the tech industry, as everyone is comparing the products being announced to what Apple is doing.

Companies getting the most mentions by Thursday afternoon

1. Microsoft, which wasn’t even among the top six in the last couple of days, has shot to the top of companies getting buzz. This seems to correlate directly with Steve Ballmer’s keynote address Wednesday evening.

2. Samsung was leading the pack earlier in the day but was bumped this afternoon by Microsoft.

3. Google: Android devices are making a sizable showing at CES this year — and are clearly getting lots of mentions online. At one point, Android phones had edged out iPhone mentions, according to Webtrends.

4. Apple: Even though Apple isn’t participating in the expo, people are comparing what’s being unveiled at the show with Apple products, Yared said. And those who develop accessories and the like for iPad, iPods and iPhones are showing their wares in Vegas.

5. LG: Earlier in the day and the week, LG topped the rankings.

Via LA Times