When it comes to CES and technology, there’s always buzz about what’s coming out, and people are always interested to follow the news.
Webtrends has been gauging which companies are trending the most during CES, to discover which brands are resonating with people in realtime.
“We really wanted to understand the conversation around CES,” said Marko Z. Muellner, director of marketing.
Often the stories that get the most air and ink come from the tastemakers — and are much the same, said Peter Yared, vice president of apps at Webtrends. “The beauty of the social measurement tool is that it’s just data.” - LA Times
Interestingly, Apple is the highest trending company even though they don’t have a presence at CES. It just goes to show how much of an influence they have on the tech industry, as everyone is comparing the products being announced to what Apple is doing.
Companies getting the most mentions by Thursday afternoon
1. Microsoft, which wasn’t even among the top six in the last couple of days, has shot to the top of companies getting buzz. This seems to correlate directly with Steve Ballmer’s keynote address Wednesday evening.
2. Samsung was leading the pack earlier in the day but was bumped this afternoon by Microsoft.
3. Google: Android devices are making a sizable showing at CES this year — and are clearly getting lots of mentions online. At one point, Android phones had edged out iPhone mentions, according to Webtrends.
4. Apple: Even though Apple isn’t participating in the expo, people are comparing what’s being unveiled at the show with Apple products, Yared said. And those who develop accessories and the like for iPad, iPods and iPhones are showing their wares in Vegas.
5. LG: Earlier in the day and the week, LG topped the rankings.
Via LA Times