The hot new thing, US-based music streaming service Rdio, has finally launched in Australia. This follows the recent Australian entry of Zune Pass and JB H-FI’s Now service.
Rdio has been one of the most popular streaming services in the US. It’s available cross platform through a web app, iPhone, Android and Blackberry. The service allows you to stream unlimited music over the internet, and you can follow influencers such as magazines like SPIN and The Fader to get music recommendations. You can also connect your Twitter, Facebook and Last.FM profiles to connect with friends from those networks.
The interface on both the mobile app and the web is very slick, and music recommendations are fantastic. I’m glad they’ve entered the Australian market ahead of Spotify and Pandora as I think Rdio is a better all-around service.
You can try Rdio through a 7-day free trial, and it costs $12.90 per month, which is a bit pricier than JB H-FI Now.
Check it out.
By Peter Petrovski
Latest findings reveal that people are becoming more open to receiving advertising on-the-go, with 50% of mobile phone users wanting to receive advertising relevant to where they are – and couponing is the most appealing incentive.
This week’s launch of Facebook Places cements the rising popularity of sharing your location through your mobile, or ‘checking in’ to your current whereabouts. Geo-based services such as Foursquare are rapidly growing with 60,000 users in Sydney alone. New research trends indicate that not only is this concept set to explode but users are also favourably responding to, and even seeking out, advertising and coupons relative to their location.
The Mobile Audience Insights Report conducted by JiWire looks at market trends and audience attitudes regarding location-based services. The data indicates that coupons are the most appealing form of location-based advertising while ‘on-the-go’, amassing 39% of the respondents vote.
“More than 50% of mobile phone users want to receive location-specific advertising”
One of the key insights shows that coupons are second only to maps as a location functionality most sought-after by mobile users – ahead of features such as reviews and status updates. Interestingly, men are more likely to share their location than women, and up to 49% of all mobile users are more likely to engage with mobile ads that are relevant to their current location than those that aren’t.