Seven launches new digital channel 7mate – aimed at men
Seven is the first Australian commercial broadcaster to move to three channels with the annoucement of it’s new digital channel 7mate. It’s aimed at men and will launch alongside the AFL grand final.
It’s an interesting move by Seven, where it’s second channel 7Two is less successful than Channel 9’s Go!. They’re going for a younger skew with 7mate to try and win back some of that audience, with programming that includes Family Guy, How I Met You Mother, Jersey Shore and Scrubs.
Source: Mumbrella
